Study of the influence of commitment in social marketing: the case of “Coordinadora de lucha contra la droga, barrio vivo”

Vista sencilla de ítem
dc.contributorUniversidad Don Boscospa
dc.contributor.authorFoncubierta Rodríguez, María José
dc.contributor.authorRavina Ripoll, Rafael
dc.contributor.authorGaliano Coronil, Araceli
dc.date.accessioned2017-03-22T17:03:56Z
dc.date.available2017-03-22T17:03:56Z
dc.date.issued2017-01
dc.description.abstractIn this paper a theoretical model of sustainable behavior is developed. Through this theoretical model, that we have called Commitment Model Applied to Social Marketing, we propose to establish a relation between the use of social marketing strategies from an integrative perspective and the consumer engagement or commitment. The methodology used has been a literature review about some of the most important social marketing and engagement theories. To explain how to apply the model we have used the case method, through the study of the non profit organization: “Coordinadora de Lucha contra la Droga, Barrio Vivo” (“Coordinator for Combating Drugs, Living Neighborhood”), in Algeciras, a city in the of South-East of the province of Cádiz, in the area denominated Campo de Gibraltar. This area has experienced a dramatic amount of drug consumption by a significant part of its youth population, facilitated by its geographical proximity to North Africa.es
dc.format.extent26 p.spa
dc.format.mimetypeapplication/pdfeng
dc.identifier.citationFoncubierta, M., Ravina, R. y Galiano, A. (2017). Study of the influence of commitment in social marketing: the case of “Coordinadora de lucha contra la droga, barrio vivo”. Revista Teoría y Praxis, (30), pp. 25-50es
dc.identifier.doihttps://doi.org/10.5377/typ.v0i30.6356
dc.identifier.issn1994-733X
dc.identifier.urihttp://hdl.handle.net/11715/1288
dc.language.isoenges
dc.publisherEditorial Universidad Don Boscoes
dc.relation.isformatofReproducción del documento originalspa
dc.rights© Universidad Don Boscospa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccesseng
dc.subjectTeoría y Praxises
dc.subjectSocial Marketinges
dc.subjectCommitmentes
dc.subjectnon profit organizationses
dc.subjectRelational Marketinges
dc.subjectCampo de Gibraltaes
dc.titleStudy of the influence of commitment in social marketing: the case of “Coordinadora de lucha contra la droga, barrio vivo”es
dc.typeinfo:eu-repo/semantics/articlees
dc.type.versioninfo:eu-repo/semantics/publishedVersioneng
Archivos
Bloque original
Mostrando1 - 1 de 1
Miniatura
Nombre:
2 Study of the influence.pdf
Tamaño:
796.66 KB
Formato:
Adobe Portable Document Format
Descripción:
26 p.
Descargar
Bloque de licencias
Mostrando1 - 1 de 1
Miniatura
Nombre:
license.txt
Tamaño:
1.71 KB
Formato:
Item-specific license agreed upon to submission
Descripción:
Descargar
Colecciones
No. 30, enero-mayo 2017